Exposing customer friction before it becomes business risk.
Thrival Tactics is an independent experience design firm. We uncover customer experience problems companies can no longer and help fix them before they affect customers, revenue, and growth. Need to commission a report? Reach out.
The Ikea Experience Report - Complex journeys and hidden friction points.
This report examines how IKEA delivers across the full customer journey—from arrival and discovery to checkout, pickup, and aftercare. It reveals how small, accumulated frictions can turn an inspiring experience into cognitive and physical work. FULL REPORT
Dunkin’
Southeastern Market
(Coming Soon)
Way Fair
Southeastern Market
(Coming Soon)
Whole Foods Market
Southeastern Market
(Coming Soon)
REI Co-Op
Southeastern Market
(Coming Soon)
